Designing adaptive funnel strategies
Learn how to harmonise brand storytelling with performance metrics to create responsive funnels that adjust to behaviour in real time.
View Details
Learning library
Curated resources to strengthen your marketing craft
Explore insights, templates, and thought leadership developed by Shapinegcx instructors to help you design human-centric, data-informed marketing experiences.
Featured articles
Read the latest strategic reflections from our teaching team
Crafting the modern campaign briefing
Access our briefing structure to align stakeholder expectations, creative teams, and measurement plans from day one.
View DetailsVoice of customer as North Star
Discover methods for gathering, synthesising, and activating customer insight to maintain marketing resonance.
View Details
Toolkits & Downloads
Action-ready templates to accelerate execution
Campaign architecture board
Visualise objectives, personas, creative assets, and measurement milestones for multi-channel activations.
DownloadPresentation narrative outline
Structure stakeholder presentations with clarity, persuasion, and strategic alignment.
DownloadLifecycle communication calendar
Plan messaging cadences, personalisation opportunities, and qualitative checkpoints for retention growth.
DownloadMarketing leadership reflection deck
Guide leadership retrospectives with prompts around team culture, collaboration, and innovation.
DownloadJoin the Shapinegcx briefing list
Receive monthly insights, event invitations, and exclusive learning opportunities curated by our instructors.